Belerion Capital Is An Investment Advisory Firm Specialising In E-Commerce And Technology Investing

We Have Over 60 years’ Experience Investing into Technology & E-Commerce Businesses, Both Public & Private:

Identifying, appraising and principally, building successful E-Commerce & Technology businesses is the central aspect of our business.

We base our investment decisions on fundamental analysis, proprietary research and the operational experience of our team and our unique Advisory Network.

We proactively utilize this experience day to day, sharing best practice between operators and companies in our network to their mutual benefit.

Our Founding Principles Are

The customer is shifting online as the proposition offered by online businesses is superior in breadth of offering, transparency of pricing and convenience of delivery.

The pace, scale and importance of this shift is not fully appreciated by the overwhelming majority of traditional investors, commentators or businesses.

The scalable nature of online businesses underpins a ‘winner takes most’ endgame in which the best and most efficient operators will command the greatest market share.

Our Operations Team

Charles Butler

Partner / CEO

• Previously CEO of
Market Tech Holdings,
an LSE Main List
PropTech firm

• Prior to this was Group
CEO of Netplay TV

• Non-Executive
Chairman at MySale
(Australian E-Com
business) and NED of
Essensys PLC

Chude Chidi-Ofong

Non- Executive Chairman

• Over 20 Years’ experience
in the Hedge Fund space,
most recently as Partner
and COO of Engadine
Partners LLP

• Previous Hedge Fund
experience in senior roles
at Ledbury Capital
Partners, Eton Park
International and Caxton
Europe Asset

Chris Thear


• Over 19 Years’
Alternative Asset
Management Experience

• Previously worked at
Marble Bar Asset
Management, Credit
Suisse and Bloomberg.

• Extensive experience in
founding and launching
Hedge Funds

Our Investment Team

Advisory Board

Nick Robertson

Advisory Board - e-Commerce

Nick Co-founded Limited in 2000, and served as its Chief Executive Officer until September 2015, when he became a Non-Executive Director.

Nick’s career began in 1987 at the advertising agency, Young & Rubicam. In 1991, he moved to Carat, the UK’s largest media planning and buying agency and then in 1995 he went on to co-found Entertainment Marketing Ltd, a marketing services business.

He’s chairman of the ASOS Foundation, a registered charity funded by ASOS which works to improve the lives of young people in the UK and overseas through long-term partnerships with established local charities. Nick was awarded an OBE in 2011 for his achievements in the world of fashion retailing.

Chris Griffin

Advisory Board - Technology/Software

Chris is a commercial visionary and pioneer of ground-breaking e-commerce solutions with a career pedigree that spans two decades of launching high profile brands into global markets. As an acknowledged subject matter expert in ecommerce and an ambassador for online retail, Chris is an industry disruptor and early adopter of emerging technology that has delivered hundreds of millions in revenues to retail partners all over the world.

Most recently, as founder and CEO of pioneering technology company, Anatwine, Chris and his teams have revolutionised the fashion retail market, globally. His trailblazing software has been adopted industry-wide as the ‘platform of choice’ for 65 of the top 100 fashion brands and retailers worldwide, and Anatwine is recognised as one of the fastest growing technology companies in Europe. Chris exited the Anatwine business upon sale to global fashion brand, Zalando, in October 2017.


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This website provides information about Belerion Capital Ltd. (“Belerion”). Belerion is an appointed representative of Capricorn Fund Managers Limited authorised and regulated by the Financial Conduct Authority. The content of this website has been prepared by Belerion from its records and is believed to be accurate but we do not accept any liability or responsibility in respect of the information of any views expressed herein. The information, material and content provided in the pages of this website may be changed at any time by us. Information on this website may be out of date and may not be updated or removed.

The website is provided for the main purpose of providing generic information on Belerion and on our investment philosophy for the use of financial professionals in the United Kingdom that qualify as Professional Clients or Eligible Counterparties under the rules of the United Kingdom Financial Conduct Authority (the “FCA”). The information in this website is not intended for the use of and should not be relied on by any person who would qualify as a Retail Client. Products and services referred to on this website are offered only at times when, and in jurisdictions where, they may be lawfully offered. The information on this website is not directed to any person in the United States. The provision of the information on this website does not constitute an offer to purchase securities to any person in the United States (other than a professional fiduciary acting for the account of a non-U.S person) or to any U.S. person as such term is defined under the Securities Act of 1933, as amended.

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