Belerion Capital Is An Investment Advisory Firm Specialising In E-Commerce And Technology Investing

We Have Over 60 years’ Experience Investing into Technology & E-Commerce Businesses, Both Public & Private:

Identifying, appraising and principally, building successful E-Commerce & Technology businesses is the central aspect of our business.

We base our investment decisions on fundamental analysis, proprietary research and the operational experience of our team and our unique Advisory Network.

We proactively utilize this experience day to day, sharing best practice between operators and companies in our network to their mutual benefit.

Our Founding Principles Are

The customer is shifting online as the proposition offered by online businesses is superior in breadth of offering, transparency of pricing and convenience of delivery.

The pace, scale and importance of this shift is not fully appreciated by the overwhelming majority of traditional investors, commentators or businesses.

The scalable nature of online businesses underpins a ‘winner takes most’ endgame in which the best and most efficient operators will command the greatest market share.

Our Operations Team

Charles Butler

CEO

Prior to Belerion Charles was Chief Executive Officer of Market Tech Holdings, a main list property and digital technology group with over £1.3bn of assets and £100m of digital revenue. Having led it from a successful IPO he went on to raise over £1bn in equity and debt and completed a successful sale to LabTech Investments Limited towards the end of 2017.

Prior to joining Market Tech, Charles was, from 2010, Group Chief Executive of Netplay TV, the AIM listed UK interactive TV gaming company, where he led a significant turnaround of the business.

Charles is a member of the Institute of Chartered Accountants in England and Wales.

Chude Chidi-Ofong

Non-Executive Chairman

Chude Chidi-Ofong was most recently Partner and Chief Operating Officer of Engadine Partners LLP, where he had responsibility for all aspects on the non-investment side of the firm.

He has worked in the hedge fund space since 2001 in various business side roles. Prior to joining Engadine, he had senior roles at Ledbury Capital Partners LLP, Eton Park International LLP and Caxton Europe Asset Management Limited.

He is a current member of the Alternative Investment Management Association’s (AIMA) CFO and COO committee which represents Hedge Fund’s and Asset Manager’s Interests; and a member of AIMA’s Research committee which publishes papers on topics affecting the wider alternative investment management environment Chude was previously a member of the International Swaps and Derivatives Association (ISDA) Buyside Committee on CDS Clearing.

He holds an LLB from the London School of Economics and an LLM from Manchester University.

Chris Thear

Operations Advisor

Chris Thear is an experienced Chief Operating Officer and brings with him over 19 years of capital markets and alternative asset management experience.

Chris began his career in operations at Marble Bar Asset Management LLP in 2001, before moving to Credit-Suisse where he worked in Prime Brokerage covering several Hedge Fund clients, including high-profile multi-strategy accounts. In 2008, Chris acquired Fintech experience when he joined Bloomberg to lead a team selling portfolio management systems into European Hedge Funds.

Since 2010, Chris has developed extensive experience as an asset management Chief Operating Officer, which includes being part of the founding team of two Hedge Fund launches and running a third.



Chris currently serves as an advisor to two financial technology firms and holds a BA in Industrial Economics from Nottingham University Business School.

Indiya Banger

Operations

Prior to joining Belerion Capital, Indiya worked as an investments administrator at AJ Bell, one of the biggest investment platforms in the UK.

She holds a 1st BSc (Hons) degree in Accounting and Finance with Professional Experience from Salford University.

Our Investment Team

Advisory Board

Nick Robertson

Advisory Board - e-Commerce

Nick Co-founded asos.com Limited in 2000, and served as its Chief Executive Officer until September 2015, when he became a Non-Executive Director.

Nick’s career began in 1987 at the advertising agency, Young & Rubicam. In 1991, he moved to Carat, the UK’s largest media planning and buying agency and then in 1995 he went on to co-found Entertainment Marketing Ltd, a marketing services business.

He’s chairman of the ASOS Foundation, a registered charity funded by ASOS which works to improve the lives of young people in the UK and overseas through long-term partnerships with established local charities. Nick was awarded an OBE in 2011 for his achievements in the world of fashion retailing.

Chris Griffin

Advisory Board - Technology/Software

Chris is a commercial visionary and pioneer of ground-breaking e-commerce solutions with a career pedigree that spans two decades of launching high profile brands into global markets. As an acknowledged subject matter expert in ecommerce and an ambassador for online retail, Chris is an industry disruptor and early adopter of emerging technology that has delivered hundreds of millions in revenues to retail partners all over the world.

Most recently, as founder and CEO of pioneering technology company, Anatwine, Chris and his teams have revolutionised the fashion retail market, globally. His trailblazing software has been adopted industry-wide as the ‘platform of choice’ for 65 of the top 100 fashion brands and retailers worldwide, and Anatwine is recognised as one of the fastest growing technology companies in Europe. Chris exited the Anatwine business upon sale to global fashion brand, Zalando, in October 2017.

PROFESSIONAL INVESTOR DISCLAIMER

Please read this important information before proceeding. It contains legal and regulatory notices relevant to the information on this site.

This website provides information about Belerion Capital Ltd. (“Belerion”). Belerion is an appointed representative of Capricorn Fund Managers Limited authorised and regulated by the Financial Conduct Authority. The content of this website has been prepared by Belerion from its records and is believed to be accurate but we do not accept any liability or responsibility in respect of the information of any views expressed herein. The information, material and content provided in the pages of this website may be changed at any time by us. Information on this website may be out of date and may not be updated or removed.

The website is provided for the main purpose of providing generic information on Belerion and on our investment philosophy for the use of financial professionals in the United Kingdom that qualify as Professional Clients or Eligible Counterparties under the rules of the United Kingdom Financial Conduct Authority (the “FCA”). The information in this website is not intended for the use of and should not be relied on by any person who would qualify as a Retail Client. Products and services referred to on this website are offered only at times when, and in jurisdictions where, they may be lawfully offered. The information on this website is not directed to any person in the United States. The provision of the information on this website does not constitute an offer to purchase securities to any person in the United States (other than a professional fiduciary acting for the account of a non-U.S person) or to any U.S. person as such term is defined under the Securities Act of 1933, as amended.

The website is not intended to offer investors the opportunity to invest in any Alternative Investment Fund (“AIF”) product. The AIFs managed by Belerion are not being marketed in the European Economic Area (“EEA”) and any eligible potential investor from the EEA who wishes to obtain information on the AIFs will only be provided with materials upon receipt by Belerion of an appropriate reverse solicitation request in accordance with the requirements of the EU Alternative Investment Fund Managers Directive (“AIFMD”) and national law in their home jurisdiction. By proceeding you confirm that you are not accessing this website in the context of a potential investment by an EEA investor in the AIFs managed by Belerion and that you have read, understood and agree to these terms.

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